AND POP CULTURE
Production artwork is an intentional process in the making of films, from timeless fairy tales and animations to iconic sci-fi and adventure movies. Classic scenes embedded in popular culture rarely occur by chance. Concept art, storyboards, and matte paintings reveal the creativity behind the films audiences love.
Historically, production art used a range of traditional mediums: pastels, ink, markers, gouache, acrylics, watercolor, graphite, and charcoal. Technology introduced in the latter half of the 20th century replaced some of these traditional techniques, but the strong foundation of collaboration and artistry continues today.
A story leads the creative process in all films, with production artwork guiding the development of narratives and characters until they resonate conceptually and emotionally with viewers. The multitude of iterations seen in production art supports the collective process by which a team of artists and innovators surpasses individual eorts to produce a film that rises to the forefront of popular culture.